Whether sliced with a filling or on the side of a hearty bowl of soup, bread roll was the most popular term, favoured by 28% of respondents. Although an overall winner, the term does seem to be more popular in the south of England, and among those of working age.
In the far north and northeast of England, the most commonly used word is bun, while baps are packed into lunch boxes across Stoke on Trent, Staffordshire, Shropshire and Cheshire. The bap is replaced with a barm as we head into Liverpool, Manchester and Preston. It becomes a breadcake in parts of Yorkshire, including Sheffield, Leeds and Hull. All of these terms continue to be used across generations.